More brands are gearing up for the FIFA World Cup with more fashion-oriented collaborations.
Football has always been one of the most aesthetically pleasing sports. The kits, the flair in the playstyles, the terrace culture, and everything in between have naturally made the sport a perfect match for fashion. And as the FIFA World Cup 2026 inches closer, more brands are leaning into football-inspired collaborations, proving once again that the beautiful game remains at the forefront of style and culture.
Ahluwalia x Puma
A campaign centered around football culture, Puma teamed up with London-based designer Priya Ahluwalia for a collection rooted in the heritage of African football. The collaboration blends vintage-inspired silhouettes with modern streetwear aesthetics while celebrating identity, community, and the sport’s global influence.
Adidas x CLOT
Adidas and CLOT linked up to honor the heritage of the beautiful game through refined materials and cultural storytelling. Led by Edison Chen’s East-meets-West design philosophy, the collection introduced the new CLOT Mundial and CLOT Samba silhouettes. The campaign itself leaned into football culture as well, taking inspiration from stars like Raphinha and Luis Diaz while incorporating Chen’s anime-inspired creative universe.
Levi’s x 4 Nations
Levi’s also stepped into football fashion with a denim-focused capsule collection featuring four nations set to compete in this year’s World Cup. The collection honors each nation’s football history while translating it into wearable lifestyle pieces, proving once again how football aesthetics can seamlessly blend into everyday fashion.
Nike x Slawn
Nike collaborated with London-based Nigerian artist Olaolu Slawn for a bold Nigeria kit. The collection featured Slawn’s graffiti-heavy art style through green, black, and white colorways paired with “NAIJA” branding. The Lagos-shot campaign captured street football energy perfectly, complete with murals, cage football vibes, and Nigerian football culture at the center of it all. This is one of seven Nike collaborations featuring streetwear brands, designers, and artists.
Nike x Patta
Nike and Patta continued their long-running partnership with a new Mercurial pack that already found its way onto the pitch. France’s rising star Desire Doue was spotted wearing the boots, instantly adding more hype to the release. The pair once again blurred the lines between football performance and streetwear culture.
Wales Bonner x Adidas ‘Predator’
Wales Bonner and Adidas are no strangers to successful collaborations. Back in 2023, their take on the Samba became one of the defining footwear trends in fashion. This time, the partnership shifted toward football boots through the iconic Predator silhouette.
The collection leaned heavily into streetwear influences while still feeling authentic to football culture. The Predator boots looked just as fitting on the runway as they would on the pitch, continuing Wales Bonner’s ability to merge sport and fashion seamlessly.
Banner Images from Adidas France.
Frequently Asked Questions
The most notable FIFA World Cup 2026 fashion collabs include Ahluwalia x Puma, Adidas x CLOT, Levi’s x 4 Nations, Nike x Slawn, Nike x Patta, and Wales Bonner x Adidas Predator. Each partnership blends football heritage with streetwear or cultural storytelling in distinct ways.
The Ahluwalia x Puma collection is a football-inspired capsule rooted in African football heritage, created with London-based designer Priya Ahluwalia. It merges vintage-inspired silhouettes with modern streetwear to celebrate identity, community, and the sport’s global influence.
Adidas and CLOT introduced two new footwear silhouettes for their World Cup collaboration: the CLOT Mundial and the CLOT Samba. Both are rooted in Edison Chen’s East-meets-West design philosophy and draw campaign inspiration from footballers Raphinha and Luis Diaz.
Olaolu Slawn is a London-based Nigerian artist known for his graffiti-heavy visual style, who partnered with Nike on a reimagined Nigeria kit. The collection features green, black, and white colorways with “NAIJA” branding and was shot on location in Lagos to capture authentic street football culture.
Wales Bonner and Adidas previously made waves in 2023 with a Samba collab that became one of that year’s defining footwear trends. Their latest partnership shifts focus to the iconic Predator football boot, applying the same runway-ready sensibility to a performance silhouette.
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