From streetwear brands to international artists’ clothing lines, WWE merchandise has delivered some of the most memorable tributes and reimagined designs inspired by the sport.
WWE t-shirts or wrestling merchandise in general have become staples over the years. In every era, there were pieces that became iconic. Austin 3:16, Hulkamania, nWo, DX and many more are just some of the shirts that fans still remember today.
For as long as sports entertainment has existed, presentation and branding have always played a huge part in its success. Shirts became part of wrestling culture, not just something sold at shows. WWE has recently taken that further through collaborations with streetwear and lifestyle brands, showing that pop culture and pro wrestling will always go hand in hand.
Cactus Jack
Fans may remember Travis Scott randomly getting involved in the John Cena and Cody Rhodes feud, but around that same time his brand Cactus Jack also dropped WWE merch. A longtime wrestling fan himself, Travis reworked classic wrestling-style graphics and gave them a more modern streetwear feel.
A BATHING APE®
The Baby Milo collab felt different from the usual WWE releases. Instead of going with catchphrases or superstar photos, BAPE used its signature art style and turned WWE stars into Baby Milo characters. It was a fresh and creative way to do wrestling merch. This collaboration also had trading cards in collection, courtesy of TOPPS.
Foot Locker
This one may be a little different from the others, but still worth mentioning. Foot Locker collaborated with WWE for exclusive sneaker releases. Through FILA, wrestling-themed shoes became a reality and gave fans another way to wear WWE beyond shirts.
OVO
Drake’s OVO is no stranger to collaborations in sports and culture, and WWE became part of that list with two releases. The most recent collaboration had Rhea Ripley as the face of the campaign. Inspired by wrestling’s iconic eras, the collection mixed vintage-style graphics with today’s stars. A solid blend of throwbacks and modern names.
Complex
Complex is another brand that has worked with WWE more than once. Its collaborations often reimagined old-school wrestling graphics using current WWE stars, creating merch that felt nostalgic while still fitting today’s style.
XO
The Weeknd is no stranger to WWE either. From WrestleMania 36 in 2020 up to WrestleMania 41 in 2025, he became one of the artists WWE regularly turned to for event themes. Because of that connection, the XO x WWE collab made sense. Like others, it gave WWE merch a streetwear twist while keeping enough nostalgia for longtime fans.
Banner Image from OVO on Instagram.
Frequently Asked Questions
WWE has partnered with prominent streetwear and lifestyle brands to create premium fashion collections. Notable official collaborators include Drake’s October’s Very Own (OVO), A Bathing Ape (BAPE), Travis Scott’s Cactus Jack, Complex, and footwear giant FILA through Foot Locker.
The A Bathing Ape (BAPE) x WWE collection featured the brand’s iconic Baby Milo character art style. It uniquely transformed legendary pro wrestlers into playful cartoon graphics on hoodies and tees, and also featured a collectible series of Topps trading cards.
The OVO x WWE collections highlight Canadian icons like Bret “The Hitman” Hart, Trish Stratus, and Chelsea Green, alongside legendary figures like Stone Cold Steve Austin, Hulk Hogan, and modern top-tier champions including Roman Reigns and Rhea Ripley.
Travis Scott’s Cactus Jack brand released a collaborative WWE capsule that coincided with his on-screen appearances in major rivalries. A lifelong fan, Scott merged classic, distressed wrestling tournament graphics with contemporary, oversized streetwear fits and typography.
The WWE x Foot Locker partnership launched a line of special-edition athletic sneakers manufactured by FILA. These limited-edition releases featured designs directly inspired by legendary WWE Hall of Famers, offering fans a unique way to wear wrestling-themed footwear.
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