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These are the stars that topped the regular season jersey sales in the NBA.
The 2025-26 NBA regular season is now in the books, and we are now counting down to the postseason that begins this April 19.
But before we head into postseason (and even Play-in) action, let’s take a look at the NBA superstars that topped the jersey sales for the regular season — from up-and-comers like Cooper Flagg, to old reliables like LeBron James and Stephen Curry.
15. LaMelo Ball
With the Hornets finally showing signs of life, it’s no surprise that LaMelo Ball made this list. The former Chino Hills star ended the regular season averaging 20.1 points, 7.1 assists, 4.8 rebounds, and 1.2 steals, with Charlotte finishing ninth (44-38) in the Eastern Conference.
Regardless of their fate in the play-in, there’s no denying that Ball and the Hornets’ nine-game winning streak was a fun story to follow throughout the NBA season.
14. Cade Cunningham
Now in his fifth NBA season, Cade Cunningham continues to lead the Detroit Pistons, who will enter the 2026 Playoffs as the East’s top seed. Cunningham put up solid numbers of 23.9 points, 9.9 dimes, and 1.4 pilfers across 64 games played, helping the Pistons mount a 60-22 record.
13. Devin Booker
Devin Booker has always been one of the NBA’s fan-favorites on and off the court, thanks to his smooth game and fashion sense. As the Suns’ top dog, Book led Phoenix to a seventh-seed finish in the West, setting up a Playoffs series against the San Antonio Spurs.
12. Tyrese Maxey
Tyrese Maxey is coming off his most productive NBA season so far, as seen with his career-highs of 28.3 points per game, 6.6 assists, 4.1 boards, and 1.9 steals. Maxey will now lead the Sixers into battle against the Boston Celtics in the playoffs.
11. Kevin Durant
The Durantula ages like fine wine, and his inclusion in this list is a testament to it. Now with the Houston Rockets, Durant looks to get H-Town over the hump as he links up with Alperen Sengun and Amen Thompson.
Durant looks to steer Houston past the first round, and standing in their way will be LeBron James and the Los Angeles Lakers.
10. Nikola Jokic
Nikola Jokic has been the definition of consistency, churning out impressive numbers as the Denver Nuggets remain a serious threat in the West. Given this, his place in the Top 10 shouldn’t be a surprise.
9. Cooper Flagg
This one’s interesting, but it shouldn’t be a surprise either.
As Dallas reels from the controversial Luka Doncic trade, the Mavericks have found its next cornerstone in Cooper Flagg. The first-overall pick from Duke has lived up to the hype, wrapping up his rookie year with 21 points, 6.7 rebounds, and 4.5 assists.
8. Shai Gilgeous-Alexander
Oklahoma City is once again the NBA’s top seed as franchise superstar Shai Gilgeous-Alexander continues to be an MVP favorite. Now, can SGA lead OKC to a successful title defense in June?
7. Jayson Tatum
Nearly one year since his Achilles tear, Jayson Tatum has returned to the Boston Celtics just in time for their playoff push. Though JT is still in the process of regaining his form, having him back in the lineup should make Boston even scarier, being a team that’s held their own throughout the regular season.
6. Anthony Edwards
With his mix of charisma and superstar-level of play, Anthony Edwards continues to be a fan-favorite. Of course, it also helps that Ant-Man has also led the Minnesota Timberwolves to the Conference Finals in back-to-back seasons.
5. LeBron James
Kicking off our top five is LeBron James. Now in his 23rd year, King James wrapped up the regular season with 20.9 points, 6.1 rebounds, and 7.2 assists — impressive numbers for a player of his age.
With Luka Doncic and Austin Reaves out indefinitely, LeBron will once again be the Lakers’ main man in the Playoffs against the Rockets.
4. Victor Wembanyama
MVP favorite Victor Wembanyama has been instrumental to the Spurs’ return to contention, bringing a competitive fire as the leader of their new generation. With numbers of 25.0 markers, 11.5 boards, and 3.5 blocks per game, Wemby led San Antonio to a second-seed finish in the West, only two games behind Oklahoma City.
3. Jalen Brunson
Captain Jalen Brunson isn’t just the new face of the Knicks. Rather, he’s that superstar leading them to sustained success. Given this, his inclusion in the top three is a no-brainer, being this superstar leading a big market (and equally storied) team’s resurgence in the NBA.
2. Luka Doncic
Luka Doncic certainly impressed in his first full season as a Laker, averaging MVP-caliber numbers of 33.5 points, 7.7 rebounds, and 8.3 assists across 64 games played. Though he’s ineligible for the top individual plum, Luka did win the scoring title, and gave Laker fans a glimpse of what’s to come in the post-LeBron era.
1. Stephen Curry
Last but not least is Stephen Curry, who topped the league’s jersey sales for the sixth time in his career. If anything, it’s a testament to the Chef’s marketability, with his fan support remaining strong despite an injury-plagued season.
Banner images from the Oklahoma City Thunder on Facebook.