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Creators now have a chance to reach new audiences with the Esports Foundation’s help.
As the world awaits the Esports World Cup and Esports Nations Cup, the Esports Foundation opens the doors to their 2026 Creator Program. It’s the largest co-streaming initiative in esports, bringing creators and their communities closer to the wider world of esports.
This program reflects the Esports Foundation’s view of how media is being consumed today. Audiences increasingly experience the events they love on their own terms – personalized, on demand, and through the lens of creators they trust.
Recognizing that shift, the Esports Foundation is committing $2 million in rewards to fuel creators’ growth through the program. The program is also aiming to scale to 5,000 creators across new regions and platforms. This is part of their wider ambition to expand esports coverage to new audiences by making it more accessible across more languages and platforms. The program runs across both the EWC in Paris this summer and the inaugural ENC in Riyadh this November.
“This isn’t just an esports trend; it’s a media trend,” said Wasae Imran, Director Broadcast & Distribution at the Esports Foundation. “Across music, video, news and sport, audiences don’t just watch what they’re given anymore. They choose their own experience: what to watch, where to focus, and how deep to go. Esports just lives further down that road than most, and traditional sport is heading the same way.”
“It’s not about delivering a match in one format, it’s about opening up every way into the same moment and letting fans choose how they want to consume it. The Creator Program is how we build for that, by enabling the growth of creators that fans already trust to carry the world’s biggest esports event into every community.”
Approved creators can co-stream their favorite tournaments, complete missions, and climb the leaderboards. This will progress a Battle Pass that unlocks rewards for both themselves and their communities. Rewards can range from gift cards, gear, and consoles, to streaming-platform perks and invitations to the EWC and ENC. The program supports creators across many of the world’s leading streaming platforms, including Twitch, YouTube, Bilibili, Huya, and CHZZK.
Applications for the 2026 Creator Program are open now and more details can be found in their official webpage.
Banner image from Esports World Cup.
Frequently Asked Questions
A co-streaming initiative offering $2 million in rewards to up to 5,000 approved creators broadcasting the Esports World Cup and Esports Nations Cup on their own channels.
Creators complete missions and climb leaderboards to progress a Battle Pass. Rewards include gift cards, gear, consoles, streaming perks, and invitations to the EWC in Paris and ENC in Riyadh.
Twitch, YouTube, Bilibili, Huya, and CHZZK, among other leading platforms.
The Esports World Cup is in Paris this summer; the inaugural Esports Nations Cup is in Riyadh this November.
Applications are open now at the official Esports World Cup website. Approved creators gain co-streaming rights and access to the mission-based reward system for both events.
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