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MLBB welcomes another Filipino icon into the Land of Dawn.
MLBB and Jollibee join forces as they embark on a landmark collaboration that brings together two of the Philippines’ biggest passions – gaming and dining.
The largest fast food chain in the Philippines is leaving its mark in the Land of Dawn starting today. MLBB players can unlock the exclusive Battle Emote by simply logging in to the game.
Of course there’s more in store for this historic partnership. MLBB and Jollibee are planning to deliver an experience that goes beyond a single touchpoint. The Battle Emote is just the start as the collaboration will have activations that’ll link gameplay with real-world participation.
“We feel a deep, personal connection to Jollibee’s warmth and spirit,” said Kevin Acuña, Head of Game Publishing Business Development and Partnership, Philippines, at MOONTON Games. It’s an icon that sparks smiles, family hugs, and the comfort of home, whether you’re in Manila or thousands of miles away. “
“Jollibee’s celebration of togetherness mirrors what we strive for in MLBB – moments of joy, friendship, and fierce pride shared across living rooms. We pour our hearts into crafting thrilling experiences that bring generations and neighborhoods together. And partnering with Jollibee lets us amplify that Pinoy pride to the world: a taste of home on every table, and Filipino MLBB gamers.”
“This is the first time Jollibee is entering the game,” said Dorothy Ching, Vice President for Marketing at Jollibee Philippines. “Through our partnership with MLBB, Jollibee is now present in the gaming space where players already spend their time, adding more moments of joy, connection, and celebration while they play.”
More epic surprises from this massive partnership await in the future. You can check out MLBB’s official Facebook, Instagram, TikTok, X, and YouTube for more information and the latest updates.
Images courtesy of MOONTON Games.