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Nike’s World Cup campaign included collaborations with some of the biggest names in streetwear for the national teams it sponsors. Here’s how they rank.
Nike has been on an exceptional run with its FIFA World Cup campaigns. The “Rip the Script” ad was star-studded and delivered a simple message: football is at its best when players trust their instincts and embrace creativity. That same philosophy carried over into Nike’s collaborations with some of the biggest names in streetwear.
From the Virgil Abloh Archive and NOCTA to Palace and Jacquemus, Nike curated collections that blend football culture with contemporary fashion. These capsules feel less like marketing exercises and more like future classics. With that said, here’s our ranking of every collection so far.
6. Netherlands x Patta
Patta has built a reputation for producing consistently clean and thoughtful collections, and its partnership with the Netherlands is no exception.
Centered around the nation’s iconic orange color, the collection celebrates Dutch culture and identity through meaningful details. The States Lion motif is combined with symbols representing the diverse heritage of KNVB players, while city-inspired graphics further emphasize themes of unity and community. It’s a strong collection with a clear message, even if it doesn’t reach the same heights as the others on this list.
5. France x Jacquemus
This collection proves that creating a strong capsule doesn’t always require extravagant design choices. Jacquemus opted for a clean and refined approach that aligns perfectly with the brand’s minimalist identity.
The pinstriped goalkeeper jersey is a standout piece, offering a straightforward yet elegant interpretation of French football style. While the collection successfully represents both Les Bleus and Jacquemus, it ultimately lacks the distinctive details and creative risks that helped the other collaborations stand out.
4. England x Palace
Palace has established itself as one of the defining streetwear brands of its generation, and its collaboration with England brought its skateboarding roots to the World Cup stage.
The collection is clean and easy to wear, featuring standout pieces that will appeal to both football supporters and streetwear fans. The outerwear is particularly strong, highlighted by a silver windbreaker and the standout varsity jacket featuring Palace branding alongside England’s iconic Three Lions crest. Palace successfully infused its signature aesthetic into every piece without overshadowing the national team’s identity.
3. South Korea x PEACEMINUSONE
Perhaps the boldest collaboration in the entire lineup, G-Dragon’s PEACEMINUSONE delivered a collection inspired by generations of Korean gatherings and cultural traditions.
KFA-specific design elements collide with details borrowed from modern Korean workwear, creating a look that proudly represents both country and culture. Experimentation is common in football fashion, but few collections balance creativity and wearability as successfully as this one.
2. Canada x NOCTA
Drake continued his strong run in fashion with this collaboration. His label, NOCTA, teamed up with the Canadian Men’s National Team to create one of the most ambitious collections of the World Cup.
The collection is packed with forward-thinking pieces that reflect the current state of streetwear. NOCTA’s signature design elements blend seamlessly with Canada’s football identity, resulting in a collection that feels cohesive and fresh. Beyond the apparel, this was arguably the strongest footwear offering of the bunch, thanks to its bold and confident approach.
1. USMNT x Virgil Abloh Archive
There’s no question that anything associated with Virgil Abloh carries a certain level of prestige. Staying true to Abloh’s design language, the collection features elevated materials, deconstructed details, and subtle storytelling.
The standout rugby shirt showcases a white base, blue polo collar, bold navy and red bands, stylized “Football America” text, and custom graphics inspired by Abloh’s groundbreaking approach to sportswear design. Most importantly, the collaboration feels natural and authentic rather than forced. It’s a fitting tribute to one of the most influential designers of the modern era.
Banner Images from Nike Football on Instagram.
Frequently Asked Questions
The USMNT x Virgil Abloh Archive collection topped the rankings for its elevated materials, deconstructed details, and authentic storytelling rooted in Abloh’s design language.
Nike partnered with Palace, NOCTA, Jacquemus, PEACEMINUSONE, Patta, and the Virgil Abloh Archive across six national team collections.
The Canada x NOCTA collection was considered the strongest footwear offering, praised for its bold and confident approach alongside Drake’s label.
PEACEMINUSONE is G-Dragon’s label, which collaborated with South Korea’s national team on a collection drawing from Korean cultural traditions and modern workwear aesthetics.
The France x Jacquemus collection took the most restrained approach, built around clean lines and a pinstriped goalkeeper jersey that aligned with the brand’s minimalist identity.