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Championing the Culture: Highlights from Bad Bunny’s Historic Super Bowl Halftime Show

By RJ Ballecer - February 09, 2026

Now that was a Super Bowl halftime show to remember from Bad Bunny.

Bad Bunny continues to make history. 

A week after winning Album of the Year at the Grammy Awards, the Puerto Rican star once again shone on the global stage, championing his native culture in the Super Bowl LX halftime show on Monday, February 9.

Here’s what we loved from his performance. 

The Spanish language setlist

Over the years, several non-American stars have headlined the Super Bowl halftime show, including the duo of Shakira and Jennifer Lopez in 2020, The Weeknd in 2021, and Rihanna in 2023. This list goes on and on, especially when talking about Bad Bunny’s fellow Hispanic acts. 

But what makes Bad Bunny’s performance special is how he executed it, and that’s having a Spanish-dominated setlist. For over 13 minutes, millions of viewers around the world were treated to hits such as DtMF (Debí Tirar Más Fotos), NUEVaYOL and Monaco, complete with pulsating Latin pop and Reggaeton instrumentals. Even skits were primarily spoken in Spanish.

This is a major win for the Hispanic community, as representation went beyond seeing Bad Bunny on the stage. For nearly 13 minutes, they also heard lyrics being sung in their native tongue.

On a bigger scale, this could also blaze a trail for future Super Bowl halftime shows, where foreign talents can represent their native cultures in more ways than one.

More cameos than expected 

Only two guest performers joined Bad Bunny for this year’s halftime show. First was Lady Gaga, who performed a Latin pop version of her hit single Die With a Smile. Following Gaga, Puerto Rican icon Ricky Martin joined in on the fun, performing his rendition of Bad Bunny’s LO QUE LE PASÓ A HAWAii. Though both stars only sang for a short while, each were given their share of the spotlight, being allowed to own the moment in their respective performances. 

Still, the guest acts weren’t necessarily limited to Ricky Martin and Lady Gaga. Eagle-eyed viewers may have noticed Latino stars such as Cardi B, Pedro Pascal, and Jessica Alba in between setlists, being tapped as guest dancers in Bad Bunny’s casita-inspired portion. 

A simple, but nonetheless intentional inclusion of special guests that perfectly complemented Bad Bunny’s performance.

A message of peace

Bad Bunny’s Super Bowl performance takes place at the height of the United States’ immigration crackdown, something he’s already addressed through his “ICE out” message at the Grammy Awards. 

That political messaging continued on Monday at the Super Bowl. A parade of Latin flags closed out Bad Bunny’s halftime show, while the football he’s been carrying throughout the act included the message “TOGETHER, WE ARE AMERICA.”. The Levi’s Stadium jumbotron also read “THE ONLY THING MORE POWERFUL THAN HATE IS LOVE.” 

Though Bad Bunny has built quite the following, performing at the Super Bowl halftime show is ultimately a different beast. It’s a segment that the wider audience looks forward to, effectively serving as the perfect platform to promote one’s culture, while giving the fans a performance to remember. 

For this year, it was a powerful representation of Hispanic culture — from the intentional set choices, to the political messaging that closed out the show. 

Safe to say that social media had fun with Bad Bunny’s act:

Banner images from the Seattle Seahawks on Instagram.

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RJ Ballecer

RJ Ballecer

Associate Editor

RJ Ballecer is an Associate Editor at The GAME who primarily covers the local volleyball scene. His work focuses on human-interest pieces, and lifestyle-leaning stories on athletes' fashion and off-the-court activities.

 

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