Recommended Video
It has been a fashionable FIFA World Cup so far and these are the standout moments.
Beyond the football and the eye-catching kits on the pitch, the FIFA World Cup 2026 has also delivered plenty of style off it. From carefully curated arrival fits to creative team photoshoots and high-profile fashion collaborations, nations have been using the tournament stage to showcase their identity through clothing and visual storytelling — and it’s not even a week into the competition.
As the excitement continues to build, here are some of the most fashionable moments from the World Cup so far.
Spain and Loewe
The reigning European Champions, Spain, arrived in style wearing custom looks from Spanish luxury house Loewe. The outfits struck the perfect balance between modern tailoring and understated elegance, giving the reigning European champions one of the tournament’s most polished arrivals.
The oversized silhouettes and relaxed fits tapped into the current streetwear state, bringing a youthful edge to the team’s arrival. It felt especially appropriate for a Spain side defined by a new generation of talent, with the outfits embodying the confidence and creative identity of the squad.
Norway’s Viking-Themed Photoshoot
Norway may have produced the most creative visual campaign of the World Cup so far.
The team took part in a full Viking-themed photoshoot, appearing in battle-inspired gear that paid homage to the country’s history and cultural identity. Rather than opting for a traditional media-day setup, the Norwegian Football Federation embraced a bold concept that highlighted unity, strength, and national heritage.
It’s one of the most memorable and distinctive team shoots seen at a major tournament in recent years.
DR Congo’s Custom Suits
Few arrivals generated as much buzz online as DR Congo’s.
Making their first World Cup appearance in more than five decades, the Congolese delegation arrived in striking tailored suits accented with leopard-print details. It is a nod to the nation’s iconic “Leopards” identity.
The suits were designed by rising designer Alvin Junior Mak, founder and creative director of Alvin Jmak Paris. More than just a fashion statement, the collection serves as a tribute to the country’s heritage, culture, and ambition. Inspired by the legendary 1974 Leopards and the enduring spirit of Congolese fashion, the designs celebrate a nation proudly returning to football’s biggest stage.
USMNT Arrives in Virgil Abloh Archive collection
Before opening their campaign as the hosts, the United States made a strong fashion statement by arriving in pieces from the Virgil Abloh Archive collection.
The looks reflected Abloh’s lasting influence on the intersection of sports, streetwear, luxury fashion, and culture, while giving the squad a distinctive and modern identity off the pitch. The gears was one of the most talked about collaborations that dropped during the World Cup, and deservedly so, the host nation arrived in style, thanks to one of the biggest personalities that fashion has ever seen.
Tunisia’s Kappa Sets
Kappa is officially back in the spotlight.
Tunisia turned heads with a series of clean and stylish Kappa tracksuits that quickly became fan favorites. The oversized silhouettes offered a contemporary feel, while the predominantly white colourway featured bold red “TUNISIA” lettering across the front.
The aforementioned pre-match jackets was one of the talked about pieces on social media. It created one of the freshest and most cohesive team looks of the tournament so far.
Banner Images from Alvin Junior Mak on Instagram.
Frequently Asked Questions
Spain arrived at the FIFA World Cup 2026 wearing custom looks from Spanish luxury house Loewe. The outfits featured oversized silhouettes and relaxed tailoring, blending modern streetwear influences with understated elegance — reflecting the youthful identity of the current squad generation.
DR Congo’s arrival suits for the FIFA World Cup 2026 were designed by Alvin Junior Mak, founder and creative director of Alvin Jmak Paris. The tailored suits featured leopard-print accents referencing the nation’s “Leopards” identity and honored the legacy of the 1974 squad.
The Virgil Abloh Archive collection is a body of work by the late fashion designer and Off-White founder. The USMNT wore pieces from this archive to their FIFA World Cup 2026 opening campaign, drawing on Abloh’s influence at the intersection of sports, streetwear, and luxury fashion.
Norway’s team participated in a full Viking-themed photoshoot ahead of the FIFA World Cup 2026, appearing in battle-inspired gear that referenced the country’s cultural heritage. The campaign was notable for its creative ambition and departure from standard tournament media-day formats.
Tunisia wore Kappa tracksuits at the FIFA World Cup 2026 featuring a predominantly white colourway with bold red “TUNISIA” lettering across the front. The pre-match jackets in particular generated significant social media attention and were cited among the most cohesive team looks of the tournament.